Next time you find yourself at the airport or in a shiny foreign store, take a good look at what other brands are doing, says Colin Clarke.
Archived APMC articles from IMJ magazine can now be found in the Pressroom section of the site.
The APMC / IPM Diploma Course is now open for bookings. The next course starts in the New Year and the APMC has negotiated a special price for members. The legal module is written specifically for the Irish market and is once again kindly supported by Hayes Solicitors. Please contact firstname.lastname@example.org for further details and […]
Want to know where you stand when promoting your clients’ brands using Social Media? What’s legal when developing online campaigns? How can you protect your clients and yourself from falling foul online? What’s coming down the tracks for promotional marketers in the online space? Join us for a drink and presentations from Laura Fannin of […]
The Advertising Standards Authority for Ireland (ASAI) is organising a significant seminar on Responsibility in Marketing Communications Mr. Pat Rabbitte T.D., Minister for Communications, Energy & Natural Resources, will formally open the event. This is important for the industry since his Department has responsibility for broadcast, digital and on-line communications policy. The subject of regulation […]
Want to learn more about how some seriously successful campaigns did so well at last year’s APMC Star Awards? We have case studies from Verve and Diageo on the Grand Prix winning Area 22 activity which went on to win Gold at the GLOBES. We will also hear from Tequila/IRELAND and Electric Ireland Tweet Hunt […]
Some members of the APMC outline their predictions for 2013.
Want to know how you can open the oxygen valve to your new integrated and digital advertising engine to gain better levels of ROI? Keith Lee explains how to achieve it.